It’s the end of a long day and you’re going out with friends after work. You nurse your gin and tonic because it’s a weeknight and you don’t need a repeat of last Tuesday. Ten minutes in, you go for another sip and… nothing comes out of the straw. You pull your straw out of your drink and *wah wah* it’s flaccid. 

For those who want to suck down their favorite beverage without killing the turtles or having their straw retreat to half mast, you’re in luck!

Introducing the SOFi straw, the first paper straw that’s Never Flaccid.Because let’s face it, life is hard, your straw should be too.

campaign: Never Flaccid

Art&copy: Lexi Shangraw